Living World Season 3 - Mike O Brien Forum update 7/12/16

https://forum-en.guildwars2.com/forum/game/gw2/Living-World-Season-Three

I like that Mike is trying to be more forthcoming with information. What has me concerned is that I've heard this sort of thing before from ANet. What are your thoughts on the matter? 

Looks like Anet lifted the media embargo from E3.

https://www.guildwars2.com/en/news/guild-wars-2s-living-world-returns-on-july-26/