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Despite being "open", you still need to 1) apply and 2) register for the FFXIV beta in order to participate in Phase 4.
Otherwise, act ASAP! The "apply" step will be closed from July 22 to the start of Open Beta. They'll open it again after Phase 4 starts, but do you really want to be waiting for a beta key to come while others are already playing the game!? Official source
Re the first link in this post....Hmmm, nothing new there, just a link to the standard beta app page.
The main thing to ensure is that you already have a code registered, and you keep an eye on the official beta forums for further info re the new client download and phase 4 dates.
Anything posted anywhere else is pure speculation til confirmed by SE.
Be very careful to only register info via the official SE site, there are several scams popping up and they will probably become more frequent before release day.
The only "new" thing is that it doesn't work like open betas for other games, since you need a beta key in order to participate.
Usually when you need a key for an 'Open Beta,' there are hundreds of thousands of keys available across numerous websites. If they have it locked down anymore than that, its not really an open beta.