I have played it a few times and have enjoyed it. To me, the bigger the fleets, the more if feels like Star Wars. I generally play it at lunch with others from work (perk of working for a game company-Game room) and have played games of around 500-750 points. (love the sight of 3 Star Destroyers in formation carving through the world) (Also love the sight of that formation broken and imperial ships in a death spiral :)
The basic rules are OK, (nothing special) but when you start adding in the Cards and special characters the game shines. The complexity of card interactions can get in the way if you let it, but as long as no one is taking it too seriously it can be solved with a simple WWGMTD (What would Grand Moff Tarkin Do?) or for that matter WWAAD (What Would Admiral Ackbar Do?) {on a side note, the answer to WWAAD is usually "declare it a Trap" and move on....}